LUXEXPO, Tuesday 21st April 2015, 13:30 – 19:00 Trainers: Raquel Gomez-Bravo, Harris Lygidakis, Maria Gomez-Bravo
The objective of this master class is to explore ways that Healthcare Professionals can use Social Media effectively and enable them to increase their return of investment.
With small lectures and work in groups, we will present a panorama of different implementations, good-practices and benefits. The participants will be facilitated in establishing their own Social Media strategy, integrating Social Media into their everyday practice, and managing the information flow and their online presence. They are also expected to reflect on the impact and consequences of their use, especially with regard to privacy and social responsibility.
This session is aimed at healthcare professionals with at least basic knowledge of use of Social Media. Participants at a beginner level are welcomed, however prior acquaintance with the tools is recommended.